1. Advertisement Standing Displays, Totems and Digital Screens.
Advertisement standing displays, standing Totems, standing Kiosks or Digital Screens all have the same function and that is they have the characteristics of being striking in look, and being a standing kiosk unit that can be seen by passers from a distance. They can be either passive totems/screens which means that are mainly used for advertisement purposes through Digital Signage systems or they can be interactive which means they can feature the benefit of being touch/interactive standing displays allowing users to engage with them.
Digital Screens and Totems nowadays can feature some very interesting advanced features.
Some of those features are listed below:
- NFC module which gives the user the ability to send information about a specific ad from the screen to their mobile device.
- Wi-Fi Hotspot module that allow the standing display to be used as a hotspot providing internet to the users standing around it thus attracting users to stick around and watch the content being shown on the display.
- Audience Measurement tool which allows the system to give the administrator a function to measure the effectiveness of the advertisement/information shown on the screen by recording the behaviour of users passing infront of the Digital Mupis. Information such as their gender and age, and statistical data such as how many times did they look at the screen, how many minutes did they look at the screen, when is the most active times of the day etc
- Interactive Audience Measurement does all the same functions as the audience measurement tool, in addition to the additional functionality to tailor the content being shown on the screen depending on the audience currently standing in front of the display. So for instance if the audience standing in front of the screen are young males, an ad promoting a product to young males will be shown on the screen. This call can be done by a combination between the interactive totem and a digital signage system that supports audience measurement. The totem/screens can be manufactured and include any type of camera needed.
2. Wayfinding Kiosks
- Wayfinding kiosks as the name suggests are kiosks providing a service to help people establish where they are exactly within a location, and what is nearby and how to get there. Each kiosk is geo-fenced and is aware of its current location and all the locations around it. The map data is centrally controlled, and any updates are automatically uploaded to all kiosk at the same time. Way finding kiosks have the advantage to interact with boarding passes, shop receipts and other objects to make it easy for the user to navigate to the desired location.Kiosk maps can be one of three types:
- 2D wayfinding. Which is considered as the most cost effective. Normally top view of a building showing the different locations layered out on the map.
- 2.5D wayfinding. A more advanced version. Normally similar to a bird’s eye view while giving a depth perspective to the 2D map. This is the most common method as it doesn’t require 3D modelling, however , it can hold more data, visually clearer than 2D and can demonstrate interconnected multiple floors.
- 3D wayfinding
- Point to point based – which is the premium version of way finding. It demonstrates full 3D modelling of a building. This option gives the closest modelling of the real building. However, it is considered the most expensive.
- 3D walk through based – which is similar in the modelling to the 3D way finding, however, during navigation, it simulates a person walking from his current position to point B. This is bespoke expensive work as well as showing the user going to his destination, he would see on the screen the different artefact such as shops, bins, seats, escalator, etc… thus being the most real, but can be seen in very prestigious projects given the costs associated with it.
They are found in many industries, however they are mostly in the following sectors:
- Airport Way finding Kiosk – Where passengers can find duty free shops, flight gates, business lounges, toilets, distance to them and the time it takes to get there.
- University indoor/outdoor way finding kiosks – Located inside the campus, allowing students to find a lecturers directory with their details and locations, room numbers, labs, etc… And outdoor units for large university campuses, giving students and visitors a way finding kiosk that can tell them where they are, surrounding buildings/accommodation and which buildings they can
3. Internet Kiosks
Internet kiosks are predominantly found in public waiting areas such as airports, train stations, libraries, museums to name a few. They are used to either provide free or paid internet service at that location. Such a system will allow the owner to track all payments received, be notified when there is an error on the machine. However a good kiosk deployment will automatically manage itself 24/7. In case of a power cut or breakdown, the kiosk would have watchdogs that would allow it to automatically restart and to login to the last known functional state. If that doesn’t work or if it’s a hardware malfunction, it would alert the responsible technical person through text or email. These kiosks are comfortable to use, more attractive than normal PC, supports anti-vandalism and operates without manual intervention.
A good kiosk deployment would allow the user to receive internet by having one of the following:
- Providing user mobile number and email where it can be used for marketing purposes in return for free internet
- Pay with cash notes, or coins to receive the internet service. The kiosk automatically understands the note and the hourly rate, giving the user access to the internet. The kiosk is locked immediately after it times out
4. Information Kiosks
Information Kiosks on the other hand, are used to provide information to the users of the system. Information will be clear and concise, detailed where necessary with no need to reply on an advisor.
User experience is important on information kiosks. Depending on the project all kiosks deployed can show the same information if required, however location aware kiosks can show relevent information at the scheduled times.
They are used in the following industries:
- Health care – Patient kiosk which holds information about general health and the ability to print a selection of documents.
- Government – Tourist kiosk or landmark information kiosk that gives information to the visitor about the location/services with the ability to print.
- Corporate – Provide staff to print letters of identification, payslips, etc
- Retail and showrooms – Provide a catalogue of products and services offered by the business.
- Schools – Display school awards, latest information, ability to print documents, school reports etc
- Events – Numerous uses including exhibitor list, or if allocated to an individual exhibitor it can display products/services, gather user details
5. Self-Service Kiosks
Self-Service Kiosks as the name suggests are mainly used for providing a service such as taking payment from customers, print certified documents, issue licenses/ID cards, or perform a booking or a reservation.
They are used in the following industries:
- Healthcare – Check in for appointments, pay for prescriptions
- Government – Citizens can print government ID cards directly at the Kiosk
- Corporate – Visitor registration facility (printing badges), facility for staff to update details for HR purposes
- Industrial – Digital job cards, recording task data, reporting issues and project reports
- Banking – Deposits and withdrawal machines are considered forms of Self Service kiosks
- Retail and showrooms – Pay your mobile bill, buy a top up card, or perform account updates.
- Universities – Vast number of services that students perform such as request transcript, letter of attendance, student card replacement, etc…
- Schools – Registration kiosks to allow visitors to register themselves before entering the school, against a pre defined visitor/check list.
- Events – Badge printing to fast track delegates with pre-registered tickets using barcode scanner. Barcode scanner and badge printer are integrated into the kiosk.
